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Section threeBOstageR

In-season jobs

Five jobs that watch the season as it trades and turn what they see into marketing, reorders and decisions.

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The workflow at a glance

Monitoring feeds the ranking, the ranking drives the action, and the KPIs close the loop back to buying.

  1. 01

    Monitor

    Monitors sales and stock flows, alerting when they deviate from the pre-season goals.

  2. 02Two performance paths

    Rank

    Ranks items according to shelf-speed.

  3. 03Slow movers

    Promote

    Triggers supplier marketing plans for slow movers.

  4. 04Fast movers

    Reorder

    Creates reorders for fast movers.

  5. 05

    Measure

    Provides KPIs for sales and marketing decisions.

01Job 1 of 5

Monitor

Monitors sales and stock flows, and triggers alerts when they deviate from the goals set in Forecast.

  • Keeps sales and stock movement in view as the season runs
  • Measures live performance against the turnover and net profit goals set in Forecast, the final pre-season job
  • Triggers an alert as soon as a category or product drifts away from that plan
Monitor
Forecast benchmarkLive performance
  • SalesWatch
  • StockWatch
02Job 2 of 5

Rank

Ranks items according to shelf-speed.

  • Orders every item by how quickly it is actually selling
  • Separates fast movers from the slow tail early
  • Gives one shared list to act on rather than competing opinions
Rank
FastShelf-speed
  1. 01Item 01
  2. 02Item 02
  3. 03Item 03
  4. 04Item 04
  5. 05Item 05
SlowRanked by real selling speed
Rank determines the next action
Slow moversPromoteFast moversReorder
03Job 3 of 5

Promote

Triggers supplier marketing plans for slow movers and other products needing support.

  • Raises a marketing plan with the supplier as soon as an item lags
  • Covers slow movers first, and other lines where support helps
  • Acts while there is still season left to recover the sell-through
Promote
Your retail operationSlow mover
Marketing planNeeds support
  • Product
  • Reason
  • Priority
  • Action request
Supplier
04Job 4 of 5

Reorder

Creates reorders for fast movers.

  • Raises the reorder as soon as an item proves itself
  • Protects availability on the lines carrying the season
  • Keeps repeat business from being lost to a stock-out
Reorder
Item 01Fast mover
Stock trendDeclining
ReorderPrepared
SupplierAvailability protected
05Job 5 of 5

Measure

Provides KPIs for sales and marketing decisions.

  • Puts the numbers behind each sales and marketing call
  • Gives sales and marketing one shared view of performance
  • Closes the loop back into the next pre-season analysis
Measure
Sales
Stock
Margin
Sell-through
Reorders
Shared KPI view
Performance historyInto next Pre-season Analyze
← Back to Start-season
Next in the season cycleContinue to Post-season →
The BOtag platform for Retail Brands

Run your next season from one intelligent control panel.

Enrollment continues in the BOstageR pre-enrollment application.

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